Apex Health Care keeps this Privacy Policy under regular review and places any updates on this web page. This Privacy Policy was last reviewed and updated on 24 July 2024.
Apex Health Care, an application product developed by Afiya, is offered as a free app.
For general inquiries & policy related queries please contact
digitalteam@powerholding-intl.comApex Health Care respects and is committed to protecting your privacy and personal data. “Personal Data” means any information about an individual from which that person can be identified. We act as a data controller in relation to any Personal Data you provide to us and will only process and share your data in line with the requirements of the applicable data protection laws as set out in this policy. We will take reasonable steps to ensure that those with whom we legitimately share your data are equally robust in their approach to data protection.
This policy sets out information about how we process your Personal Data, which we receive through our mobile applications (the “Platform”) when you use and access our Platform and our services available on the Platform, which includes but are not limited to:
References in this Privacy Policy to “user” or “you” (or similar) are references to you as an individual or legal entity as the case may be.
References in this Privacy Policy to "Afiya", “Apex Health Care”, “we,” “our” or “us” (or similar) are references.
Please read this Privacy Policy carefully to help you understand our practices in how we process your Personal Data. By using our Platform and Services, you agree to the handling of your Personal Data in accordance with this Privacy Policy and Terms of Use. If you use our Platform and Services, you consent to the processing of your Personal Data under this Privacy Policy and agree to the Terms of Use for the Platform.
We update this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy. In some cases, we may provide you with additional notice (e.g., by adding a statement to our homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices, and the choices available to you.
It is important to note, and as set out in our Terms of Use, that we are a platform provider. We do not provide any actual medical or other health services on our Platform. Nothing stated or posted on the Platform by us is intended to be, and must not be taken to be, the practice of medicine, dentistry, nursing, or other healthcare professional services or the provision of medical care. Do not use the Platform or the Services for emergency medical needs. If you experience a medical emergency, immediately call your local emergency services.
Healthcare Providers who have registered and entered into a subscription agreement with us in relation to our appointment booking facility on the Platform will be subject to a service agreement with additional provisions as to how we will use Personal Data. We recommend that you look at the Healthcare Providers’ privacy policy to understand how they process your Personal Data.
The Platform may include links to other third-party websites, plug-ins, and applications which may include those of Healthcare Providers. These other third-party websites are not owned or controlled by Afiya/Apex Health Care. We are not responsible for the privacy or security practices of such other third-party websites. When you leave our Platform, we strongly encourage you to read the Privacy Policy of each website that collects personally identifiable data, and to know your privacy rights before interacting with such websites.
We have partnered with certain Healthcare Providers who provide Afiya’s Services using a White Label Solution. In practice, this means that the Healthcare Providers’ website will contain a link to pages on our Platform and such pages will utilize the Healthcare Provider’s branding.
Apex Health uses your Personal Data for several different purposes, for example, to provide our Services to you and others and to meet our legal and regulatory obligations. By ‘your information/data’ we mean any information about you that you or third parties provide to us. You have rights under relevant data protection law, and these rights are explained in this section:
The right of access is your right to obtain from us:
Please refer to section 4 for the type of data we collect. If following an appointment, you require access to your medical data or your notes in respect of the appointment, we do not hold such data, but the information updated by the health provider via EMR will be accessible under ‘My Records’ feature and downloadable with specific consent.
In compliance with Apple’s App Store Guidelines, users who create an Apex Health Care account may delete their account in addition to deactivating it.
When you delete the Apex Health application from your device, a deletion request is sent to our operations team who will carry out certain checks to ensure, for example, that the user has no upcoming appointments with a healthcare provider, and the third party (see section 2.2) is informed of such deletion request.
The account deletion process is manual, and therefore it will take up to 14 working days to action the request from the date the request is received. An Email and SMS notification will be sent to the email address and phone number on the registered account as confirmation of receipt of the request, and another confirmation will be sent upon successful deletion of the account.
Please note that we are required to retain certain data by law and may retain certain data in accordance with statutory limitation periods.
In the event that you decide to return to use Apex Health Care services, you can reuse the same phone number.
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex, or you have made several requests. In this case, we will notify you and keep you updated. If you wish to exercise any of the data protection rights set out above, please contact us by email at
digitalteam@powerholding-intl.comThe different kinds of Personal Data that we collect & do not store in our platform but transmit to the EMR of Health providers are as follows:
Where we need to collect Personal Data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (e.g. to provide you with booking services). In this case, we may have to cancel an appointment you have booked through the Platform, but we will notify you if this is the case at the time.
By accessing, using and/or submitting information to or through the Platform and the Services, you represent that you are not a child, being a person under the age of 18 (“Minor”). If we learn that we have received any information directly from a Minor without his/her parent’s written consent, we will use that information only to respond directly to that Minor (or his/her parent or legal guardian) to inform the Minor that he/she cannot use the Services, and we will subsequently delete that information. If you are a parent or legal guardian of a Minor, you may, in compliance with the Terms of Use, use the Services on behalf of such Minor. Any information that you provide us while using the Services on behalf of the Minor will be treated as Personal Data as otherwise provided herein. If you are a parent or legal guardian, and you allow a Minor to use the Services, then these terms (Terms of Service) apply to you, and you are responsible for the Minor’s activity on the Services. Please refer to our Terms of Service.
Consent is one lawful basis for processing. When we ask for your consent, we do not use pre-ticked boxes. For example, when you register your account with us, you will need to read and accept our Privacy Policy and Terms of Use by ticking the ‘I agree’ box provided. This is known as positive opting in.
Here is an example:Please note that you may withdraw your consent at any time when we are relying on our consent to process your Personal Data. However, this will not affect the lawfulness of any process carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or Services to you. We will advise you if this is the case at the time you withdraw your consent.
When you make an appointment using our Platform, the consultant, or the Healthcare Provider that you are seen in person would be responsible, as a data controller, for obtaining your consent and manage the consent process. You must contact the consultant or the clinical practice directly if you would like to withdraw your consent related to your appointment and consultation.
We would like to send you information about our Services, and we use SMTP2GO for marketing purposes. If you have agreed to receive marketing, you may always opt out later by following the opt-out/unsubscribe links on any marketing message sent to you or by contacting us at any time by sending an email to
digitalteam@powerholding-intl.comWhere you opt out of receiving these marketing messages, this will not apply to Personal Data provided to us because of a product/service experience or other transactions.
We may use your identity, contact, technical, usage, and profile data to form a view of what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you (we call this marketing). You will receive marketing communications from us if you have requested information from us or purchased services from us, and you have not opted out of receiving that marketing.
It is the responsibility of the third party, such as our White Label partners, to obtain your consent and get your express opt-in consent before they contact you for marketing purposes.
On downloading the Apex Health Care app, you will receive notifications asking whether you consent to: (a) Apex Health Care identifying and using your mobile device location; and (b) to receiving future notifications from Apex Health Care. Apex Health Care requires access to your device location for location-based push notifications and user analytics purposes.
We process your data in a manner that ensures appropriate security of the Personal Data, including protection against unauthorized or unlawful processing and against accidental loss, destruction, or damage, using appropriate technical or organizational measures. We also have procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach where required by law.
Unfortunately, no transmission or storage system can be guaranteed to be completely secure, and transmission of information via the Internet is not completely secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem using the contact details provided in section 9.
Apex Health Care does not warrant the accuracy, completeness, currency, or reliability of any of the content or data found on this platform, and Apex Health Care assumes no responsibility and shall not be liable for any damages to, or viruses that may infect, your mobile or other equipment or other property on account of your access to, use of, or browsing on the website. In no event shall Apex Health Care be liable for any injury, loss, claim, damages, or any exemplary, punitive, direct, indirect, incidental, or consequential damages of any kind (including but not limited to lost profits or lost savings) whether based on contract, tort, strict liability, negligence, product liability or otherwise. The entire risk as to the quality, performance and use of this website is with you. Any communications, messages, and other information obtained while using the Website is obtained at your risk, and you bear the entire responsibility for any losses that you may experience because of your use of our website.
If you are provided with a password or any other piece of information as part of our security procedures for a registration-only section of our Platform, you are responsible for all activities that are carried out under them. We do not have the means to check the identities of people using the Platform, and we will not be liable if your password or username, email address or your mobile number is used by someone else. You agree to contact us immediately of any unauthorized use of your password or username of which you become aware. We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time if you have failed to comply with any of the provisions of these terms or the Terms of Use.
If you have any questions about this Policy or about your Personal Data, General inquiries not related to this Privacy Policy or your Personal Data can be directed to our team who can help you with your inquiries, please contact
digitalteam@powerholding-intl.com